McLaren Automotive Is Becoming A Major Force In The Exotic Car Market
Browse the performance numbers for any McLaren supercar and you’ll be impressed, but how is the brand performing as a relatively new member in the high-pressure club of exotic automakers? Quite well, actually. McLaren North America just reported its sales for the first half of 2016, and the graph looks much like a horsepower chart from a 675LT dyno pull (as in trending dramatically up and to the right).
Sales are already up 78 percent from January to June 2016 compared to the same timeframe last year, while the McLaren North American dealer network is 23 percent larger and employee headcount is up 68 percent. The new 570S, McLaren’s high-volume model, launched late in 2015 and only contributed 30 sales last year. But its availability throughout 2016, along with the company’s growing Certified Pre-Owned sales (they’ve doubled so far this year) should help the brand move more than 1,000 cars this year in North America alone.
The name McLaren has been associated with high-performance sports cars for over 50 years, starting with Bruce McLaren’s high-profile win as a Ford GT40 driver at the 24 Hours of Le Mans in 1966. The company Bruce started has collaborated on high-performance sports cars ever since, including the McLaren F1 from the 1990s and the Mercedes-Benz SLR McLaren from the 2000s. Over the next 6 years McLaren Automotive plans to invest $1 billion and launch 15 all-new cars or derivatives, many of them featuring hybrid technology.
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